AMAZON: Summer Internship Work
MICROSOFT RECRUITING ADVERTISEMENTS
Develop an ad that tells the story of Microsoft's emphasis on diversity and inclusion
Katie Sells, James Beckman, Sharron Lin and Mia Maxwell
Summer 2013 at the Seattle Wunderman Network
Microsoft values my diversity and is committed to inclusion
Our team began with researching what we felt diversity and inclusion meant to Microsoft. When we had defined these concepts, I began to visualize them. After multiple client meetings and reviews we were able to create an advertisement that is now being used for Microsoft's recruiting events.
After exploring multiple personas, existing ads about diversity, and finding new ways to visualize inclusion, we created a compelling focus for the campaign.